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The Resource The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller

The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller

Label
The hidden persuaders
Title
The hidden persuaders
Statement of responsibility
Vance Packard ; with an introduction by Mark Crispin Miller
Creator
Subject
Language
eng
Dewey number
659.101/9
Index
no index present
LC call number
HF5822
LC item number
.P3 2007
Literary form
non fiction
Nature of contents
bibliography
Label
The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller
Link
Instantiates
Publication
Note
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword
Bibliography note
Includes bibliographical references (p. 26-27)
Contents
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality
Dimensions
21 cm.
Edition
Reissue ed.
Extent
240 p.
Isbn
9780978843106
Lccn
2007027043
System control number
ocn144221662
Label
The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller
Link
Publication
Note
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword
Bibliography note
Includes bibliographical references (p. 26-27)
Contents
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality
Dimensions
21 cm.
Edition
Reissue ed.
Extent
240 p.
Isbn
9780978843106
Lccn
2007027043
System control number
ocn144221662

Library Locations

    • Owatonna Public LibraryBorrow it
      105 N Elm Ave, Owatonna, MN, 55060, US
      44.0841275 -93.2234537

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